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This article analyses some major issues of the complex relationship between real and virtual museum exhibitions.
While museums have a long tradition and experience in setting up physical exhibitions, they seem to be reluctant in creating virtual exhibitions. A hindering aspect seems to be the relationship between object and reproduction on the one hand and mediated and unmediated museum experience on the other, including the intricate issue of the aura of the original object. With the exhibition traditionally being the discursive space of museum communication, information technology is about to change the relationship between museums and visitors, culminating in the question of whether virtual exhibitions will replace the real ones.
For a deeper understanding of this issue, it is necessary to take a closer look at the motivations for visiting in person and online. In order to create content that is intellectually accessible for both physical and virtual visitors, it is important to consider the relationship between digital collections and virtual exhibitions.
Many museums and other cultural institutions offer online exhibitions on a regular basis; in addition to this hands-on experience there is a considerable amount of research literature describing the venture of creating exhibitions in the digital world of the Internet. Nevertheless, a handbook, guidelines or evaluation tools are still missing. Instead, there exist some popular rules of thumb, often considered to be tricks of the trade, which will not result in successful online exhibitions but in really bad user experiences for virtual visitors.
This article describes the major pitfalls that should be avoided in creating online exhibitions. It is based on a review of the research literature covering a wide range of publications and studies in the museum field.
1 Introduction
2 Some popular rules of thumb for creating online exhibitions
3 Why these rules of thumb do not work out
4 Conclusions
5 References
This paper is a revised and extended version of the German language paper "Wie gestaltet man in bester Absicht eine schlechte Online-Ausstellung? Hinweise aus der Forschungsliteratur" published in the journal: Museumskunde, Bd. 76, 1/2011. 90-99.
Many museums and other cultural institutions offer online exhibitions on a regular basis and there is even a considerable amount of research literature describing the venture of creating exhibitions in the digital world of the Internet. Nevertheless, there are some popular rules of thumb which will result in really bad online-exhibitions.
The presentation describes the major pitfalls that should be avoided in creating online exhibitions. It is based on a literature review containing a wide range of studies and projects in the museum field. Outline Research on online exhibitions Some rules of thumb for creating online exhibitions Why these rules of thumb do not work Conclusions.
(19 slides)