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Many museums and other cultural institutions offer online exhibitions on a regular basis; in addition to this hands-on experience there is a considerable amount of research literature describing the venture of creating exhibitions in the digital world of the Internet. Nevertheless, a handbook, guidelines or evaluation tools are still missing. Instead, there exist some popular rules of thumb, often considered to be tricks of the trade, which will not result in successful online exhibitions but in really bad user experiences for virtual visitors.
This article describes the major pitfalls that should be avoided in creating online exhibitions. It is based on a review of the research literature covering a wide range of publications and studies in the museum field.
1 Introduction
2 Some popular rules of thumb for creating online exhibitions
3 Why these rules of thumb do not work out
4 Conclusions
5 References
This paper is a revised and extended version of the German language paper "Wie gestaltet man in bester Absicht eine schlechte Online-Ausstellung? Hinweise aus der Forschungsliteratur" published in the journal: Museumskunde, Bd. 76, 1/2011. 90-99.